S.business History,the Marketing Concept Era Began in __________

question 187

Multiple Choice

S.business history,the marketing concept era began in __________.

• A)the early years of the Civil War
• B)the 1920s
• C)the late 1950s
• D)the mid-1980s
• E)the first few years of the 21^st century

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Definitions:

Forbear

To refrain from enforcing a right or claim, or to abstain from doing something.

Unilateral Contract

A contract in which one party makes a promise in exchange for the other party's performance, rather than a promise in return.

Prior Unenforceable Obligations

Refers to commitments or agreements that were not legally binding or couldn't be enforced due to certain conditions or deficiencies in their formation.

Consideration

Something of value (such as goods, services, money, or a promise) exchanged between parties in a contract.