With Respect to the History of American Business,the __________ Era

question 237

Multiple Choice

With respect to the history of American business,the __________ era immediately followed the sales era.

• A)production
• B)promotion
• C)customer relationship
• D)market orientation
• E)marketing concept

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Definitions:

Maslow

Referencing Abraham Maslow, a psychologist best known for creating Maslow's hierarchy of needs, a theory of psychological health predicated on fulfilling innate human needs.

Belongingness Needs

A psychological state reflecting the human need to form and maintain strong, stable interpersonal relationships.

Self-Transcendence Needs

The highest level in Maslow's hierarchy of needs, referring to the pursuit of achieving one's full potential, including experiences of unity, spiritual fulfillment, and meaning in life.

Transpersonal Meaning

Pertaining to or denoting experiences that go beyond the personal self, reaching into aspects of consciousness that are expansive, spiritual, or transcendent.