Which of the Following Statements About Marketing Departments Is MOST

question 86

Multiple Choice

Which of the following statements about marketing departments is MOST ACCURATE?

• A)The marketing department should work solely with people within its own department.
• B)The marketing department should suggest where a firm should invest its money based on its knowledge of the market and environmental forces.
• C)The marketing department is only responsible for the 4 Ps,not the 7 Ps.
• D)The marketing department is only responsible for market research,supervision of product development,and product promotion.
• E)The marketing department must work closely with a network of other departments and employees to help provide the customer-satisfying products required for the organization to survive and prosper.

---

Definitions:

External Labour Supply

The availability of potential job candidates outside an organization, which can influence an organization's ability to hire and the strategies it uses for recruitment.

Brand Recognition

The extent to which consumers are able to identify a brand by its attributes, logo, or products, signifying the presence of strong brand presence in the market.

SWOT Analysis

A strategic planning tool used to identify and analyze the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture.

Strength

The quality or attribute of being physically strong, or the capacity to sustain the application of force without breaking or yielding.