If You Followed the Suggestions of Robert M

question 206

Multiple Choice

If you followed the suggestions of Robert M.McMath,which of the following provides the best advice for a marketer,such as Colgate,when launching a new consumer product,such as toothpaste?

• A)Anticipate the future five years out in terms of product form,ingredients,and packaging-to invent the "toothpaste of tomorrow!"
• B)Give the product a mysterious name that is unrelated the product's benefits but provokes consumer curiosity.
• C)Initiate a Facebook campaign against beverages sweetened with high fructose corn syrup,which can contribute to tooth decay.
• D)Create unusual packaging that has special shelving requirements.
• E)Study past toothpaste product failures and learn from them.

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