One or More Specific Groups of Potential Consumers Toward Which

question 140

Multiple Choice

One or more specific groups of potential consumers toward which an organization directs its marketing program is referred to as a

• A)mass market.
• B)tangential market.
• C)potential market.
• D)target market.
• E)promotional market.

Differentiate between valuing and managing diversity.

Identify the dimensions of diversity and their implications.

Understand the concept of probability and how it quantifies the likelihood of events.

Identify and calculate the outcomes of random experiments with or without replacement.

---

Definitions:

Ordinary Situation

A scenario or condition that is considered common, typical, or usual in everyday life.

Distant Relative

A family member who is not closely related, often beyond immediate family such as cousins several times removed, or through remote ancestral connections.

Bystander-Calculus Model

In attending to an emergency, the bystander calculates the perceived costs and benefits of providing help compared with those associated with not helping.

Bystander Apathy

A phenomenon where individuals are less likely to offer help to a victim when other people are present.