The Cluster of Benefits That an Organization Promises Customers to Satisfy

question 31

Multiple Choice

The cluster of benefits that an organization promises customers to satisfy their needs is referred to as a(n) __________.

• A)core benefit proposal
• B)product protocol
• C)marketing program
• D)marketing mix
• E)customer value proposition

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Definitions:

Activity-Based Costing

A pricing approach that allocates overhead and indirect expenses to corresponding products and services according to the activities involved.

Time-Driven

A term that refers to processes or methodologies that are controlled or measured based on time, such as time-driven activity-based costing.

Activity-Based Costing

An accounting method that assigns costs to products or services based on the activities they require, providing more accurate costing information.

Cost Analysis

This refers to the process and methods used to evaluate the costs associated with a project or a business operation in order to determine its feasibility or cost-efficiency.