Which of the Following Statements About Relationship Marketing Is MOST

question 106

Multiple Choice

Which of the following statements about relationship marketing is MOST ACCURATE?

• A)Relationship marketing has a short-term focus: increasing profits for the firm.
• B)Relationship marketing begins before and ends after the sale.
• C)Relationship marketing occurs when there is a personal,ongoing relationship between an organization and its customers.
• D)Very few companies today are engaged in relationship marketing.
• E)The Internet has allowed marketers to establish more personal relationships with customers.

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Definitions:

Safety and Security

The condition of being protected from or unlikely to cause danger, risk, or injury.

Team-oriented

Characterized by a focus on collaboration and prioritizing the goals and success of the group over individual achievements.

Global Leadership Behaviors

Patterns of action by leaders that are effective in a wide range of cultural and organizational contexts worldwide.

Autonomous

The ability to operate independently or make decisions without direct oversight or control from others.