Which of the Following Statements About Relationship Marketing Is MOST

question 106

Multiple Choice

Which of the following statements about relationship marketing is MOST ACCURATE?

• A)Relationship marketing has a short-term focus: increasing profits for the firm.
• B)Relationship marketing begins before and ends after the sale.
• C)Relationship marketing occurs when there is a personal,ongoing relationship between an organization and its customers.
• D)Very few companies today are engaged in relationship marketing.
• E)The Internet has allowed marketers to establish more personal relationships with customers.

---

Definitions:

Gender-Appropriate Behavior

Actions or responses that society deems suitable for a person based on their gender.

Fathers

Male parents who play a role in the upbringing, support, and guidance of their children, having a significant impact on their emotional and social development.

Cellular Clock Theory

A theory proposing that the aging process is controlled by a biological clock contained within each cell, which dictates the lifespan of the organism by regulating cellular functions.

Contact Comfort

The physical and emotional comfort that an individual receives from being in close physical contact with others, often highlighted in bonding and attachment theories.