Based on the Marketing Program 3M Developed for Its Post-It^®

question 38

Multiple Choice

Based on the marketing program 3M developed for its Post-it^® Flag Highlighters and Post-it^® Flag Pens,one can conclude that

• A)the market segments for Post-it^® Flag Highlighters and Post-it^® Flag Pens are identical.
• B)the target market segments for Post-it^® Flag Highlighters and Post-it^® Flag Pens are not realistic.
• C)the Post-it^® Flag Highlighters and Post-it^® Flag Pens are priced unfairly for its target markets.
• D)the prices for 3M's Post-it^® Flag Highlighters and Post-it^® Flag Pens are set to maximize 3M's profits,not its distributors' profits.
• E)the promotion strategy is designed to increase awareness among potential users.

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