Based on the Marketing Program 3M Developed for Its Post-It^®

question 38

Multiple Choice

Based on the marketing program 3M developed for its Post-it^® Flag Highlighters and Post-it^® Flag Pens,one can conclude that

• A)the market segments for Post-it^® Flag Highlighters and Post-it^® Flag Pens are identical.
• B)the target market segments for Post-it^® Flag Highlighters and Post-it^® Flag Pens are not realistic.
• C)the Post-it^® Flag Highlighters and Post-it^® Flag Pens are priced unfairly for its target markets.
• D)the prices for 3M's Post-it^® Flag Highlighters and Post-it^® Flag Pens are set to maximize 3M's profits,not its distributors' profits.
• E)the promotion strategy is designed to increase awareness among potential users.

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Definitions:

Organizational Learning

The process by which an organization improves itself over time through gaining experience, identifying and correcting mistakes, and adapting to the external environment.

Decision Making

The process of making choices by identifying a decision, gathering information, and assessing alternative resolutions.

Encoding And Decoding

The process of transforming ideas and messages into symbols for communication (encoding) and interpreting these symbols back into ideas (decoding).

Passbooks

Physical or electronic booklets used to record transactions of a savings account, including deposits, withdrawals, and interest accruals.