All of the Following Statements About the Overall Marketing Program

question 245

Multiple Choice

All of the following statements about the overall marketing program for 3M's Post-it^® Flag Highlighters are true EXCEPT:

• A)David Windorski,a 3M inventor,designed the second generation of Post-it^® Flag Highlighters and Pens without the rotating cover to make it easier to insert replacement flags.
• B)Office workers were initially the intended target market for the Post-it^® Flag Highlighter.
• C)In his first attempt,David Windorski,a 3M inventor,designed the Post-it^® Flag Highlighter in exactly the right way to appeal to its target market.
• D)David Windorski,the designer of the Post-it^® Flag Highlighter,appeared on The Oprah Winfrey show so she could thank him in person for "his most incredible invention."
• E)Recently,3M introduced additions to the Post-it^® Flag+ Highlighter line: a Post-it^® Flag+ Gel Pen and a Post-it^® Flag+ Permanent Marker.

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Definitions:

Specific Feeling

A particular emotional state or sensation that is clearly defined and identifiable.

Emotional Labor

The process of managing and sometimes suppressing emotions to fulfill the emotional requirements of a job or role in the workplace.

Positive Reactions

Responses that are favorable, supportive, or affirmative towards a stimulus or situation, often leading to beneficial outcomes.

Job Success

The achievement of predefined work goals or career milestones, often measured by performance evaluations, promotions, or personal fulfillment.