Customer Relationship Management Refers to

question 40

Multiple Choice

Customer relationship management refers to

• A)the view that organizations should satisfy the needs of consumers in a way that provides for society's well being.
• B)the process of identifying prospective buyers,understanding them intimately,and developing favorable long-term perceptions of the organization and its offerings so that buyers will choose them in the marketplace.
• C)the idea that an organization should (1)strive to satisfy the needs of consumers (2)while also trying to achieve the organization's goals.
• D)the links an organization has to its individual customers,employees,suppliers,and other partners for their mutual long-term benefit.
• E)the cluster of benefits that an organization promises customers to satisfy their needs.

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Definitions:

Sales

A measure of the total amount of goods or services sold within a specific period of time.

Experience

The knowledge or skill acquired by a person over time through direct involvement or exposure to events or activities.

Coefficient of Determination

A statistic that gives the proportion of the variance in the dependent variable that is predictable from the independent variable(s), typically represented as R^2.

Sales

The activity or process of selling goods or services.