Customer Relationship Management Refers to

question 40

Multiple Choice

Customer relationship management refers to

• A)the view that organizations should satisfy the needs of consumers in a way that provides for society's well being.
• B)the process of identifying prospective buyers,understanding them intimately,and developing favorable long-term perceptions of the organization and its offerings so that buyers will choose them in the marketplace.
• C)the idea that an organization should (1)strive to satisfy the needs of consumers (2)while also trying to achieve the organization's goals.
• D)the links an organization has to its individual customers,employees,suppliers,and other partners for their mutual long-term benefit.
• E)the cluster of benefits that an organization promises customers to satisfy their needs.

Understand the principle guidelines for action planning within organizational settings.

Recognize the importance of acknowledging and rewarding effective behavior or contributions in the workplace.

Identify behaviors that are primarily oriented towards change within an organization.

Describe various taxonomies related to behavior concepts of managers and leaders.

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Definitions:

Percentile

A point on a ranking scale of 0 to 100. The 50th percentile is the midpoint; half of the people in the population being studied rank higher and half rank lower.

Language Acquisition Device

A hypothetical module of the human mind posited to account for children's innate ability to acquire language rapidly as proposed by linguist Noam Chomsky.

Chomsky

Refers to Noam Chomsky, an influential linguist and cognitive scientist known for his theories on language acquisition.

Grammar

A group of established principles that control the formation of words, phrases, and clauses in a particular natural language.