Explain the Marketing Program That 3M Used to Reach the Student

question 75

Essay

Explain the marketing program that 3M used to reach the student target market for the Post-it^® Flag Highlighter and the rationale used for each element of the marketing mix.

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Definitions:

Direct Operating Expenses

Costs that are directly associated with the operation of a business, such as wages and materials, but excluding overhead and capital costs.

Department

A division or unit within a larger organization, focused on a specific area of work or function.

Vice President of Production

A senior executive responsible for overseeing and managing all production-related aspects of a company, including manufacturing processes, production efficiency, and product quality.

Plant Managers

Individuals responsible for overseeing all aspects of operations, production, and efficiency in a manufacturing plant or factory.