It Is Helpful to Use A-Level (The First Level)and B-Level

question 98

Multiple Choice

It is helpful to use A-level (the first level) and B-level (the second level) headings under the numbered section headings of marketing and business plans to help readers make easy transitions form one topic to another.These headings should

• A)be used liberally,at least one every 200 to 300 words.
• B)only be used in marketing plans and not in business plans.
• C)only be used in business plans and not in marketing plans.
• D)be used sparingly,otherwise they lose their cohesiveness and effectiveness.
• E)continue in traditional outline form all the way through E-level (the fifth level)if needed,but no further.

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Definitions:

Car Market

The industry related to the manufacturing, selling, and buying of automobiles.

Allocative Efficiency

A state of the economy in which production represents consumer preferences; every good or service is distributed to yield the highest aggregate utility.

Willingness To Pay

The maximum amount a consumer is prepared to spend to acquire a good or service.

Acceptable Price

The price at which consumers feel they are getting good value for the products or services purchased.