Examlex
In recognition of marketing's increasingly important role in corporate performance, a new position has been introduced in business organizations:
Best Practices
Methods or techniques that have been recognized as the most effective and efficient in achieving desired outcomes and are used as benchmarks.
Advocacy
Activities aimed at influencing public policy and resource allocation decisions within political, economic, and social systems and institutions.
Public Policy
The principles, often unwritten, on which social laws are based; it guides decisions and actions of the government.
Political Activity
Actions or endeavors undertaken to influence government policy or election results, typically by individuals or organizations.
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