Efforts to Institute Marketing Metrics Will Fail If There Is

question 68

Multiple Choice

Efforts to institute marketing metrics will fail if there is

• A) conflicting product usage research.
• B) a focus on technology within the firm.
• C) financial pressure.
• D) a lack of agreement on the role of marketing.
• E) a lack of agreement on the role of sales.

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Definitions:

Economic Motives

The underlying reasons that guide individuals or entities to make decisions regarding the allocation of resources.

Disposable Income

This is the amount of money that households have available for spending and saving after income taxes have been accounted for.

Consumption

refers to the total amount of goods and services bought and used by households and individuals.

Savings Rate

The portion of disposable income not spent on consumption of goods and services but saved or invested, usually expressed as a percentage of disposable income.