Traditional Segmentation Methods Do Not Work on the Internet Because

question 31

Multiple Choice

Traditional segmentation methods do not work on the internet because they make use of

• A) customer characteristics.
• B) marketing goals.
• C) usage information.
• D) sites visited.
• E) marketing tactics.

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Definitions:

Heptane

A straight-chain alkane with the formula C7H16, commonly used as a nonpolar solvent in laboratories.

IR Spectrum

An infrared spectrum, a graph displaying the absorption of infrared radiation by a substance at different frequencies, useful in identifying molecular structures.

Peak Intensity

A measure of the strength or amplitude of a peak in a spectrum, indicating the relative quantity of the analyte present.

IR Spectrometer

An instrument used to measure the infrared light absorbance or transmittance of a substance, providing information about molecular vibrations.