Even If a Customized Banner Ad Is Sent to a Specific

question 49

True/False

Even if a customized banner ad is sent to a specific user (such as a 54-year-old CEO visiting a business site), if the content and placement of the ad is not appropriate to the type of usage session, the ad will be ineffective.

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Definitions:

Economic Contraction

A decline in the national output as measured by GDP, often associated with a decrease in spending and investment.

Disposable Personal Income

The amount of money that individuals have available to spend and save after income taxes have been accounted for.

Investment Component

The portion of a financial plan or policy that involves putting capital into assets expected to yield returns over time.

Education

The process of facilitating learning, or the acquisition of knowledge, skills, values, beliefs, and habits through various means including teaching, training, and research.