To Align the Marketing and Sales Functions, the Language of Marketing

question 16

Multiple Choice

To align the marketing and sales functions, the language of marketing has to be translated into

• A) customer value propositions.
• B) brand associations.
• C) marketing communications tactics.
• D) sales collateral materials.
• E) the language of sales.

---

Definitions:

Initial Deposit

The first amount of money placed into an account or investment, serving as the starting balance from which future transactions are measured.

No Further Deposits

A restriction placed on a bank account or investment that prevents additional funds from being added.

Compounded Annually

A method of calculating interest where the amount earned is added to the principal at the end of each year, so that the interest for the next year is calculated on the increased principal.

Interest

The charge for borrowing money or the return on investment for funds on deposit, expressed as a percentage of the principal.