To Align the Marketing and Sales Functions, the Language of Marketing

question 16

Multiple Choice

To align the marketing and sales functions, the language of marketing has to be translated into

• A) customer value propositions.
• B) brand associations.
• C) marketing communications tactics.
• D) sales collateral materials.
• E) the language of sales.

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Definitions:

Cash Flow

The total amount of money being transferred into and out of a business, affecting the company's liquidity.