Examlex
Explain how a channel strategy can be used to build a competitive advantage. Provide an example.
Consumer Goods
Consumer goods are products bought for personal or household use, intended for direct consumption or use by the end consumer.
Matrix Departmentation
A complex organizational structure that combines two or more types of departmentalization, often project and functional lines, to leverage the benefits of both.
Hybrid Departmentation
A structure based on some mixture of functional, product, geographic, or customer departmentation.
Functional Departmentation
The process of organizing an organization's structure into departments based on specific functions or tasks, such as marketing, finance, operations, etc.
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