It Is Impossible to Simultaneously Cut Costs and Maintain (Or

question 11

True/False

It is impossible to simultaneously cut costs and maintain (or increase) customer value.

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Definitions:

Needs and Expectations

The basic requirements and desired levels of satisfaction that consumers seek in products and services.

Post-Incident Surveys

Questionnaires that are distributed following an event or incident to gather feedback, assess response effectiveness, and identify areas for improvement.

Customer's Relationship

Refers to the approaches and techniques a company uses to maintain and enhance interactions with its customers, aiming to foster loyalty and satisfaction.

Customer Loyalty

The likelihood of customers to continue purchasing from a specific brand or company due to positive experiences or satisfaction.