To Build a Strong Brand, Focus on the Potential Product

question 19

Multiple Choice

To build a strong brand, focus on the potential product and not the

• A) core product.
• B) functional product.
• C) augmented product.
• D) "true" solution the customer seeks.
• E) customer warranty.

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Definitions:

Human Resources Planning

The process of forecasting an organization's future human resource needs and developing strategies for fulfilling those needs, including hiring, training, and structuring.

Recruitment And Selection

The process of identifying, attracting, interviewing, selecting, and hiring employees.

Strategic Plan

A forward-looking document that outlines an organization's vision, mission, goals, and the strategies it will use to achieve them.

Balanced Scorecard

The Balanced Scorecard is a strategic planning and management system that organizations use to align business activities to the vision and strategy, improve internal and external communications, and monitor performance against strategic goals.