One of the Steps in the Brand-Building Process Is

question 65

Multiple Choice

One of the steps in the brand-building process is

• A) focusing on the core product.
• B) focusing on product attributes.
• C) creating a brand identity.
• D) executing a sales strategy.
• E) developing a pricing strategy.

---

Definitions:

Equity Kickers

Additional equity given to lenders or investors as an incentive, usually in the form of warrants or options.

Option Contract

A financial contract that allows the purchaser the option, without any compulsory enforcement, to purchase or dispose of a base asset at an agreed-upon price, either on or prior to a predetermined date.

Exercise Price

The rate at which an option contract's holder has the right to purchase (for a call option) or dispose of (for a put option) the fundamental asset.

Strike Price

The predetermined price at which a call option can be purchased or a put option can be sold upon exercise.