One of the Steps in the Brand-Building Process Is

question 65

Multiple Choice

One of the steps in the brand-building process is

• A) focusing on the core product.
• B) focusing on product attributes.
• C) creating a brand identity.
• D) executing a sales strategy.
• E) developing a pricing strategy.

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Definitions:

Distribution

Distribution involves the process by which goods or services are made available to consumers through a supply chain, including warehousing, transportation, and retailing.