Measuring Brand Image to Learn from Actual Associations Customers Have

question 25

Multiple Choice

Measuring brand image to learn from actual associations customers have formed of the brand is referred to as

• A) customer satisfaction measurement.
• B) brand awareness measurement.
• C) brand loyalty measurement.
• D) brand equity measurement.
• E) brand image measurement.

---

Definitions:

Heuristic

A mental shortcut or rule of thumb that simplifies decision making, not guaranteed to be optimal, perfect, or rational, but useful for making quick decisions.

Subgoal

A smaller, intermediate objective set as a step towards achieving a larger goal.

Algorithm

A step-by-step procedure or formula for solving a problem.

Category

A class or division of people or things regarded as having particular shared characteristics.