In Order to Respond to Opportunities and Threats That Have

question 67

Multiple Choice

In order to respond to opportunities and threats that have been identified, a business has to look at its

• A) strengths and weaknesses.
• B) marketing strategies.
• C) marketing-sales linkages.
• D) objectives.
• E) customer needs.

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Definitions:

Percent of Sales Method

A forecasting technique that estimates future financial statements based on a predicted sales growth rate and historical financial ratios.

Analysis of Receivables

The process of examining the accounts receivable of a business to assess their collectability and manage credit risk.

Accrued Interest

Interest that has been incurred but not yet paid in cash during a specific time period.

Note

A financial instrument that represents a debt or obligation between two parties, wherein the issuer promises to pay the holder a certain amount of money at a future date.