Marketing Strategies Are Developed Using the

question 51

Multiple Choice

Marketing strategies are developed using the

• A) marketing mix elements.
• B) market segmentation plan.
• C) marketing communications plan.
• D) sales execution plan.
• E) media plan.

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Definitions:

Marketing Mix

The set of tactical marketing tools—Product, Price, Place, Promotion—that a company uses to produce a desired response in a target market.

Health Drink

A beverage designed to provide health benefits, including vitamins and minerals, to the consumer beyond a simple nutritional value.

Pharmaceutical Stores

Retail outlets specializing in the sale of medications and other health-related products.

Glocalization

An approach whereby firms achieve global integration while still meeting the demands of local markets.