Developing and Implementing a Strong Marketing Plan Requires Input and Buy-In

question 61

True/False

Developing and implementing a strong marketing plan requires input and buy-in from all of a business' functions.

---

Definitions:

Counterconditioning

A behavior therapy technique that involves replacing an unwanted response to a stimulus with a desired response.

Shaping

A method of positive reinforcement in operant conditioning that rewards closer and closer approximations of the desired behavior.

Negative Punishment

A behavior modification technique where a desirable stimulus is removed following a behavior, with the intention of decreasing that behavior.

Positive Punishment

Adding an undesirable stimulus to decrease a behavior, such as giving extra chores to reduce instances of lying.