Without Market Segmentation, Salespeople

question 52

Multiple Choice

Without market segmentation, salespeople

• A) do not know what to offer customers.
• B) increase prices.
• C) charge for the value they create.
• D) withhold too much from the customer.
• E) determine the marketing communications strategy.

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Definitions:

Market Level

A term used to describe the overall state or condition of a market, including its size, competitiveness, and efficiency.

Unregulated Amount

A quantity or volume of something that is not controlled or limited by laws or any regulatory bodies.

External Cost

External costs refer to the negative side effects or consequences of production or consumption that are not reflected in the market price and are born by third parties or society at large.

Efficient Level

The point at which a system or process is operating at maximum potential without waste of resources.