Companies That Try to Push a Good or a Service

question 68

Multiple Choice

Companies that try to push a good or a service on customers are destined to fail without a proper understanding of

• A) the competition.
• B) media planning.
• C) customer needs.
• D) advertising research.
• E) the marketing mix.

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Definitions:

Cerebral Meninges

The three protective membranes that surround the brain and spinal cord.

Olfactory Nerves

The first pair of cranial nerves responsible for the sense of smell, transmitting sensory information from the nasal cavity to the brain.

Optic Nerves

Nerves responsible for transmitting visual information from the retina to the brain.

Central Nervous System

The part of the nervous system that includes the brain and spinal cord.