Before Conducting Primary Research, This Technique Can Help Identify Gaps

question 14

Multiple Choice

Before conducting primary research, this technique can help identify gaps in knowledge and what traps to avoid.

• A) focus groups
• B) secondary research
• C) ethnographies
• D) depth interviews
• E) exploratory research

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Definitions:

Confidence Interval

A range of values, derived from sample data, that is likely to contain the value of an unknown population parameter, with a specified level of confidence.

Null Hypothesis

A default hypothesis that there is no significant difference or effect, often symbolized as H0, to be tested against an alternative hypothesis.

Level Of Significance

A different phrasing for the threshold probability used to decide when a hypothesis test's results are too unlikely under the null hypothesis, prompting its rejection.

Null Hypothesis

A statistical hypothesis that assumes no significant difference or effect exists between certain datasets or parameters.