Customers Are Always Able to Articulate Their Needs in Terms

question 1

Multiple Choice

Customers are always able to articulate their needs in terms of

• A) their attitudes and feelings.
• B) their behaviour.
• C) their demographic variables.
• D) their psychographic variables.
• E) their basic care needs.

Understand the concept of sociological imagination and its importance in connecting individual experiences with broader social forces.

Acquire knowledge of the sociological toolkit and the relevance of critical thinking in sociology.

Identify and explain the contributions of key sociological theorists such as Max Weber, Karl Marx, Émile Durkheim, and Michel Foucault.

Recognize the influence of gender, race, and other social factors on life chances and societal outcomes.

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Definitions:

Method of Adjustment

A technique used in psychological experiments where a participant adjusts a variable stimulus until it is perceived as equal to a standard stimulus.

Sensory Threshold

The minimum level of stimulus intensity needed to detect a stimulus or cause a sensory response.

Method of Incremented Stimuli

A technique in psychophysical research where stimuli are gradually increased in intensity to determine the threshold at which a sensation is detected.

Opponent-Process Theory

The Opponent-Process Theory is a psychological and neurological model that explains how the perception of colors is controlled by the operation of opposing neural systems.