In Order to Develop an Offer That Resonates with the Customer

question 47

Multiple Choice

In order to develop an offer that resonates with the customer and differentiates the company's position in the marketplace, marketers must look at

• A) cross-functional alignment.
• B) sales training and execution.
• C) the marketing mix.
• D) the product mix.
• E) the marketing communications strategy.

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Definitions:

Sling

A hanging support for an injured arm.

Shoulder

The joint connecting the upper arm to the trunk, comprising several muscles, tendons, and the largest range of motion in the body.

Axilla

The underarm area, armpit.

Underarm Pad

A piece of material used to absorb sweat and prevent stains in the armpit area, often adhered to clothing or directly applied.