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Using "Tim's Secrets to Business Success," explain the final step in the marketing process.
Interest Rate
The amount charged by a lender to a borrower for the use of assets, expressed as a percentage of the principal, usually on an annual basis.
Optimal Capital Structure
The ideal mix of debt and equity financing that minimizes a company's cost of capital and maximizes its value and stock price.
WACC
Weighted Average Cost of Capital, a calculation of a firm's cost of capital that weighs each category of capital proportionately.
EPS
EPS stands for Earnings Per Share, a key financial indicator that divides net earnings available to shareholders by the average outstanding shares, illustrating the company's profit on a per-share basis.
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