Revenue Management Is MOST Likely to Be Used in Which

question 61

Multiple Choice

Revenue management is MOST likely to be used in which one of the following situations?

• A) a fast-food restaurant with wide demand fluctuations during the day
• B) a dental clinic that wants to fill its appointment book
• C) a firm with a good counterseasonal product mix
• D) a shipping company that can change its fleet size easily
• E) an airline attempting to fill "perishable" seats at maximum revenue

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Definitions:

GE Business Screen

A strategic planning tool similar to the BCG matrix, developed by General Electric, used for assessing the various business units or products in a company's portfolio.

Industry Attractiveness

The measure of a market's or industry's potential for profitability and growth, influencing investment and strategy decisions by businesses.

Technological Advantage

The benefit gained by using more advanced technology, which can lead to improved efficiency, productivity, or quality.

Growth and Diversification

Strategies that companies employ to increase size, expand product lines, or services, and enter new markets to reduce business risk.