Which of the Following Does NOT Support the Retail Layout

question 47

Multiple Choice

Which of the following does NOT support the retail layout objective of maximizing customer exposure to products?

• A) Locate high-draw items around the periphery of the store.
• B) Use prominent locations for high-impulse and high-margin items.
• C) Maximize exposure to expensive items.
• D) Use end-aisle locations.
• E) Convey the store's mission with the careful positioning of the lead-off department.

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Definitions:

Public Relations

The strategic communication process that builds mutually beneficial relationships between organizations and their publics.

Conjunction Fallacy

A logical fallacy that occurs when people assume that specific conditions are more probable than a single general one.

Base Rate Fallacy

A cognitive error where people wrongly judge the likelihood of a situation by ignoring general statistical information and focusing on specific information.

Gambler's Fallacy

The erroneous belief that if something happens more frequently than normal during a given period, it will happen less frequently in the future, or vice versa.