A Clothing Chain Is Considering Two Different Locations for a New

question 78

Essay

A clothing chain is considering two different locations for a new retail outlet.The organization has identified the four factors listed in the following table as the basis for evaluation,and it has assigned weights as shown.The manager has rated each location on each factor,on a 100-point basis (higher scores are better),as shown under the respective columns for Barclay and Chester.
a.Calculate the composite score for each alternative location.
b.Which site should be chosen?
c.Are you concerned about the sensitivity and subjectivity of this solution? Comment.

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Definitions:

Equity Theory

The idea that people are motivated to maintain a sense of fairness or equity, whereby both partners feel that the proportion of outcomes (rewards) to inputs (costs) that each receives is roughly equal.

Social Hierarchy

The organization of individuals within a society that is ranked from higher to lower based on power, status, or other criteria.

Infatuation

A state of intense but short-lived passion or admiration for someone or something, often without a deep understanding or commitment.

Insecurely Attached

A type of attachment style characterized by anxiety and uncertainty in relationships, often resulting from inconsistent caregiving in early development.