A clothing chain is considering two different locations for a new retail outlet.The organization has identified the four factors listed in the following table as the basis for evaluation,and it has assigned weights as shown.The manager has rated each location on each factor,on a 100-point basis (higher scores are better),as shown under the respective columns for Barclay and Chester.
a.Calculate the composite score for each alternative location.
b.Which site should be chosen?
c.Are you concerned about the sensitivity and subjectivity of this solution? Comment.
Definitions:
Market Price
The existing rate at which an asset or service is offered for buying or selling.
Average Total Cost
The total cost of production divided by the quantity of output produced, representing the cost per unit of production.
Fixed Cost
Costs that do not change with the level of output or production, such as rent, salaries, and insurance.
Market Price
The actual selling price of a good or service in the marketplace at any given time.
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