Marketing Issues Such as Advertising, Image, and Promotion Are Important

question 33

Multiple Choice

Marketing issues such as advertising, image, and promotion are important to quality because:

• A) they define for consumers the tangible elements of a service.
• B) the intangible attributes of a product (including any accompanying service) may not be defined by the consumer.
• C) they educate consumers on how to use the product.
• D) they make the product seem more valuable than it really is.
• E) they raise expenses and therefore decrease profitability.

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Definitions:

Defective Condition

A state or situation in which something is flawed or lacking in required standards, thus posing potential risk or harm.

Unreasonably Dangerous

Describes products or activities that pose a significant risk of harm to individuals, beyond what would be typically expected.

Cyber Disparagement

Negative and false statements made on digital platforms that harm a person’s or organization’s reputation.

False Statements

Intentionally misleading or untrue claims or declarations, which can be illegal in many contexts such as finance and law.