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With reference to cultural and ethical issues, the World Trade Organization has:
Problem-Solution Presentation
A sales technique that identifies a specific problem faced by the potential customer and then presents the product or service as the solution.
Need-Fulfillment
A marketing strategy that focuses on identifying and addressing the specific needs of customers to drive sales and ensure customer satisfaction.
Need-Satisfaction Sales Presentation
A sales strategy centered on recognizing and satisfying the unique requirements of the customer via the provided product or service.
Need-Development
A sales strategy focused on identifying and enhancing a potential customer's awareness of needs that can be met by the seller's product or service.
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