_____________ Will Fade in Time and Multinationals Must Continually Invest

question 12

Multiple Choice

_____________ will fade in time and multinationals must continually invest in creating new ones that are transferable overseas.

• A)Exchange rate hedges
• B)Brand names
• C)Competitive advantages
• D)International diversification

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Definitions:

Reach Percentage

A metric indicating the portion of the target audience that has seen an advertisement or content at least once over a specified period.

Target Market

The target market is the specific group of consumers identified as likely buyers of a product or service, characterized by demographic, geographic, and psychographic criteria.

Personal Relationship

A connection between individuals based on emotional ties, commitment, mutual benefits, or shared experiences.

Customer

An individual or business that purchases goods or services from a company.