Suppose It Is January 1980 and the $/DM Exchange Rate

question 11

Multiple Choice

Suppose it is January 1980 and the $/DM exchange rate is DM1 = $.35 and the DM/FF exchange rate is FF1 = DM.31.What is the FF/$ exchange rate?

• A)3.226 French francs per dollar
• B)1.129 French francs per dollar
• C).886 French francs per dollar
• D)9.217 French francs per dollar

---

Definitions:

Intangible Assets

Non-physical assets such as patents, copyrights, trademarks, and brand reputation that have economic value to a business.

Multidimensional Scaling

A statistical technique used in information visualization, especially to display the information contained in a distance matrix.

Brand Positions

Strategies a company adopts to create a distinct image or identity in the customers' minds, differentiating its offerings from competitors.

Positioning Statement

A brief description that communicates how a brand or product uniquely fulfills the needs or wants of its target market compared to its competitors.