What Would Be the Preferred Mode of Market Penetration for the Firm

question 28

Multiple Choice

What would be the preferred mode of market penetration for the firm seeking to expand globally when the company wants to market its patent?

• A)Licensing
• B)Exporting
• C)Setting up local facilities
• D)Setting up a foreign sales office

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Definitions:

Other-race Effect

The tendency to more easily recognize faces of the race that one is most familiar with, which is often one's own race.

Scapegoat Theory

The theory that prejudice offers an outlet for anger by providing someone to blame.

Just-world Phenomenon

The cognitive bias to believe that the world is fundamentally fair, leading individuals to rationalize unjust situations by blaming the victims.

Ingroup Bias

The tendency to favor members of one's own group over those in other groups.