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Why Are Forecasts for Product Families Typically More Accurate Than

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Why are forecasts for product families typically more accurate than forecasts for the individual items within a product family?


Definitions:

Advertising Wear Out

The decline in audience response as a result of repeated exposure to the same advertisement over time.

Simple Repetition

The process of repeating something multiple times in order to learn or memorize it, often used as a basic study or advertising technique.

Repetition With Variation

Repeating the same information, but in a varied format.

March of Dimes

An American nonprofit organization that works to improve the health of mothers and babies by preventing birth defects, premature birth, and infant mortality.

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