Use the Following to Answer the Questions Below

question 55

Multiple Choice

Use the following to answer the questions below.
The Burdell Wheel and Tire Company has completed a total cost analysis for two suppliers of tires to support their business.They also consider delivery speed,consistent quality and environmental sensitivity in their selection process.Each criterion is given a weight (total = 100 points) ,and each supplier is scored on each criterion (1 = poor,10 = excellent) .The data are shown in the following table.

-Refer to the instruction above.Using the preference matrix approach for selecting suppliers,which supplier should Burdell select? total weighted score?

• A)Lexington Tire
• B)Irmo Auto
• C)Neither is acceptable-their preference matrix scores are not high enough to be selected.
• D)More information is needed to make this decision.

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Definitions:

Customer Complaint

Feedback from a dissatisfied customer about a product or service, often indicating a problem that requires resolution.

Satisfy

To satisfy means to fulfill the needs, expectations, or desires of someone or something effectively.

Listen

The act of actively paying attention to sounds, which in a business context, often refers to understanding the needs or feedback of customers or clients.

Service Providers

Companies or individuals that offer services to others in exchange for compensation.