Examlex
The Baldrige Performance Excellence Program:
Paid Display Advertising
A form of digital marketing where advertisers pay to have their advertisements displayed on websites, social media platforms, or other digital mediums to target specific audiences.
Search Advertising
A method of online advertising where ads are shown on search engine results pages based on the keywords searched by users.
Product Placement
A marketing strategy where branded goods or services are placed in a context usually devoid of ads, such as movies, TV shows, or news programs, for promotional purposes.
Nonpersonal
Refers to communication or interaction that does not directly involve interpersonal contact, typically seen in various forms of advertising and promotion.
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