The Managers of Alpha and Beta Must Make Repeated Advertising

question 13

Multiple Choice

The managers of Alpha and Beta must make repeated advertising decisions simultaneously at the beginning of every month.They choose either low or high levels of advertising expenditure.They both employ a discount rate of 2.5 percent per month. If Beta decides not to cooperate,its undiscounted benefit from cheating for one month is

• A)$1,500
• B)$2,000
• C)$3,000
• D)$4,000
• E)$5,000

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Definitions:

Opportunity Cost

The value of the best alternative that is forgone when a choice is made between several mutually exclusive alternatives.

Bowed Outward

Describes a curve (such as in production possibilities frontier) that shows increasing opportunity costs for producing two goods.

Capital

Assets with monetary value, including cash and commodities, which are utilized to produce income or accumulate wealth.

Opportunity Costs

The financial loss associated with rejecting the next most favorable option during decision-making.