The Managers of Alpha and Beta Must Make Repeated Advertising

question 25

Multiple Choice

The managers of Alpha and Beta must make repeated advertising decisions simultaneously at the beginning of every month.They choose either low or high levels of advertising expenditure.They both employ a discount rate of 2.5 percent per month. If Beta expects to get caught the first month it cheats,the present value of the benefits of cheating is

• A)$1,234
• B)$2,927
• C)$6,500/1.025)
• D)$6,500/1.025)²

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Definitions:

Medicaid

A government insurance program for individuals and families with low income and resources, providing health coverage in the United States.

New Deal

A series of programs, public work projects, financial reforms, and regulations enacted by President Franklin D. Roosevelt in the United States during the 1930s to help recover from the Great Depression.

Federal Government

The national government of a federation that holds the authority over the entire nation, responsible for national defense, foreign policy, and federal laws.

Depression

An intense and extended decrease in economic activity, marked by substantial reductions in Gross Domestic Product (GDP), elevated unemployment rates, and deflation.