A Manager in Charge of New Product Development Can Hire

question 93

Multiple Choice

A manager in charge of new product development can hire engineers and market researchers.The annual salary of an engineer is $40,000,while a market researcher receives $20,000.The marginal contributions of engineers and market researchers are: Based on the above information,if the manager currently hires four engineers and one market researcher,what must be true?

• A)She is making the correct decision because .
• B)More new products would be developed if she hires more engineers and fewer market researchers.
• C)More new products would be developed if she hires fewer engineers and more market researchers.
• D)She is not making the correct decision because engineers are more productive than market researchers at all levels of output. .

Comprehend the significance of values, attitudes, and lifestyles (AIO) in consumer behavior.

Differentiate between demographic and psychographic segmentation.

Discuss the role of personal values and beliefs in influencing consumer behavior.

Illustrate how psychological, sociological, and anthropological factors impact market segmentation.

---

Definitions:

Margin of Error

The amount of error allowed in a survey or experiment results, expressing the confidence in the reliability of the data.

Confidence Level

The degree of certainty, often expressed as a percentage, that a parameter lies within a specified range.

Sample Size

The number of observations or data points collected in a statistical study, which influences the precision and reliability of the study's outcome.

Confidence Intervals

An array of values, based on statistics from a sample, which is assumed to enclose the value of an unidentified population feature.