What Reason Is Cited by the Authors for the Difficulty

question 7

Multiple Choice

What reason is cited by the authors for the difficulty is receiving approval for sustainability as a strategy?

• A)Sustainability is not a classic strategy in the mold of quality,cost leadership,or flexibility.
• B)Sustainability is too easily achieved and therefore does not provide a competitive advantage in the market.
• C)In general,directors often need to see a demonstrable return on investment to justify the costs.
• D)Sustainability is an inherently high-risk strategy and most boards are risk-averse.