Which One of the Following Statements Regarding Production and Staffing

question 54

Multiple Choice

Which one of the following statements regarding production and staffing plans is BEST?

• A)A producer of greeting cards for all occasions can use a level strategy to good advantage because of the complementary nature of the products and the workforce to produce many varieties of cards.
• B)The production plan outlines time-phased production rates,workforce levels,and inventories without considering capacity limitations.
• C)A decision to vertically integrate is one of the possible demand options a firm may employ when operating under uneven demand conditions.
• D)An advantage of employing demand options is that creative pricing and promotional campaigns increase the contribution margin.

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Definitions:

Sales-oriented Era

The sales-oriented era refers to a period in marketing history where the primary focus was on selling products through aggressive sales techniques, without much emphasis on customer needs or product quality.

Market-oriented Era

A period in business thought where the primary focus is on understanding and meeting the needs and wants of consumers through market research and product adaptation.

Value-based Marketing

A marketing strategy focused on providing and communicating the unique value of a product or service to the customer.

Retailing-oriented Era

A period in business history characterized by the focus on selling and distribution efficiency, where retailers played a central role in the supply chain.