Which One of the Following Statements Concerning Capacity Cushions Is

question 96

Multiple Choice

Which one of the following statements concerning capacity cushions is BEST?

• A)Large capacity cushions are used more often when future demand is level and known.
• B)Small capacity cushions are used extensively in capital intensive firms.
• C)Capacity cushions are used primarily in manufacturing organizations,not in service organizations.
• D)Small cushions are used in organizations where the products and services produced often change.

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Definitions:

AIDA Model

A marketing model that describes the stages a customer goes through in the process of purchasing a product, including Attention, Interest, Desire, and Action.

Integrated Marketing Communications

A holistic approach to marketing communications that ensures all forms of communication and messages are carefully linked together.

AIDA Model

A marketing model that stands for Attention, Interest, Desire, and Action, outlining the steps toward successfully marketing and selling a product or service.

IMC Goal

The objective of Integrated Marketing Communications to ensure consistency of message and the complementary use of media, aiming to create a seamless and unified user experience across all marketing channels.