Benchmarking Involves Four Basic Steps,which Are

question 95

Multiple Choice

Benchmarking involves four basic steps,which are:

• A)plan,do,check,and act.
• B)planning,analysis,integration,and action.
• C)search,check,systematize,and act.
• D)find,do,change,and calibrate.

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Definitions:

Diversity of Product

The range or variety of different products offered by a business to cater to various customer needs.

Beachhead Market

An initial target market that a company focuses on penetrating to establish a strong presence before expanding to broader markets.

Crossing The Chasm

A marketing theory that describes the challenge of transitioning from early adopters of a product or service to a broader mainstream market.

Positioning

A marketing strategy that focuses on how your customers think or talk about product and company relative to competitors.